Airtime & Data
Monthly airtime and mobile data credit across every major African network. Used every month, appreciated every day.
Mobile data is not a luxury in Africa — it's how work gets done, how employees communicate, how field teams coordinate. And yet data costs relative to income remain among the highest in the world in several African markets. An airtime benefit is practical, universal, and appreciated by every single employee who receives it.
99%
Monthly redemption rate
18+
Networks supported
15 min
Credit loads within
8
Countries
The benefit explained
A monthly credit loaded to each employee's BenefitsCard for mobile airtime and data. Covers every major network in Nigeria, Kenya, Ghana, Egypt, South Africa, and Morocco. Employees top up their own number directly — no paper vouchers, no PIN codes.
Step by step
From setup to employees spending — here's the full flow.
Your company sets a monthly airtime credit per employee tier.
On the 1st of each month, credit appears on each employee's BenefitsCard.
Employee selects their network and phone number in the app.
Top-up loads within 15 minutes. Works for data bundles and voice airtime.
HR dashboard shows usage rates — no individual visibility into how it's used.
Full coverage
The difference
For your organisation
Airtime is the highest-used benefit category across African markets — every employee with a phone uses it every month. No wastage.
From your most junior field rep to your CFO — airtime credit is appreciated at every level of the organisation.
Data costs relative to income remain significant in most African markets. Covering this cost tells employees you understand their daily reality.
Targeting
This benefit works across many employee profiles. Here's where it has the most impact.
Field and operations teams
Teams who communicate primarily by phone need reliable data and airtime. This covers it without expense claims.
All-staff programmes
Airtime has the widest appeal of any benefit category. If you're building a minimum viable benefits package, start here.
Companies operating in high-data-cost markets
In Nigeria, Ghana, and Morocco particularly, data costs are a real burden relative to income. The impact is immediate and tangible.
Large-scale deployment
With 99% utilisation, airtime has zero wastage. It's the most efficient use of a benefits budget in terms of reach.
The question Finance always asks
A salary increase for data costs is invisible and unappreciated — it disappears into general income. An airtime credit that loads every month under your company's brand is noticed every single time it lands. With a 99% monthly redemption rate, this is the one benefit in the catalogue where you can be certain every employee is actively engaging with your brand's generosity every month.
The perception gap
Equivalent cash added to salary
55% perceived value vs cost
Named benefit credit
87% perceived value vs cost
Based on RibiBenefits employee surveys across African markets, 2024.
Employee perspective
Benefits only work if employees actually use them. Here's why they do.
Top up your own number, on your own network, with data or voice — whatever you need that month.
Credit loads within 15 minutes of redemption. No waiting, no support tickets.
HR knows a credit was used. They don't know your number or what you topped up.
“We have 800 employees across 4 countries. Finding one benefit that every single person values equally seemed impossible. Airtime was that benefit. 99% redemption. I've never seen numbers like that from any benefit category in my career.”
Where it works
Mobile phone and data allowances provided by employers are generally treated as taxable benefits in kind in most African markets, but exemptions exist for business-use communications. We will work through the optimal structure for your specific markets to minimise tax exposure.
Common questions
Build your package
Most companies combine 3–5 benefit categories. Here's what works well alongside airtime & data.
Ready when you are
Book a demo and we'll show you exactly how it works for your team and markets. Most companies go live within two weeks.